
Shift: How to Survive in a Fast-Paced Future
About the Book
The world is becoming increasingly complex, technological change is exponential, and everything is changing—from business to culture, from the public sphere to our personal lives. The tools of modern life are becoming faster, cheaper, and smaller; this process is developing exponentially, and billions of strangers on Earth suddenly find themselves just a click, tweet, or post away from each other.
Such periods of radical change have always produced winners and losers. The future will operate on a completely new operating system. The logic of an accelerated future overturns the wisdom of the past, and success will come to those who learn to think differently.
Joi Ito, director of the MIT Media Lab, and Professor Jeff Howe, editor of Wired magazine, share nine key principles for navigating the rapidly approaching future.
Rich in incredible stories and groundbreaking research and philosophical concepts gleaned from the MIT Media Lab and beyond, this book will help you adapt and thrive in our unpredictable world.
Who is this book for?
Anyone interested in the future and technology.
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Volodymyr Ozirnyi
Imagination is more important than knowledge. Knowledge is limited, while imagination embraces the entire world, stimulating progress and generating evolution.


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