Simply brilliant. What great companies do differently.

These days, people associate success with the spread of cutting-edge technologies and popular apps, the emergence of radical business models, and newfangled ways of working. This is the dream of Silicon Valley engineers and venture capitalists, and it’s the inspiration for daring innovators like Facebook’s Mark Zuckerberg or Uber’s Travis Kalanick.

It’s said that the «new economy» belongs to a new generation of companies and leaders that have little in common with what came before.

But why should success be the preserve of a few tech-focused startups or a handful of young billionaires? This book is for leaders who want to do something important, to build something big, and its message is simple: in an era of sharp declines and dizzying achievements, constant instability and boundless opportunities, the future is open to everyone. The thrill of revolutionary discoveries and extraordinary results isn’t limited to young companies with cutting-edge technologies and radical strategies. It can be found in any field, if someone can see its potential.

The fifteen organizations described in the book operate in different industries and have very different histories and cultures, but they share one thing: their leaders were driven by a desire to achieve something significant, using an extraordinary approach to even the most ordinary tasks.

The book’s heroes are individuals with a clear vision and exceptional success, working hard in ordinary and familiar settings.

Who is this book for?

This book is for leaders who are determined to thrive, not just survive, and who want to achieve lasting success.