Google Trends now processes data from news, images, YouTube, and marketplaces.

Today, Google announced an expansion of its Google Trends service, a website that allows anyone to track what search engines are searching for online in real time. The service now includes data from more Google products beyond web search, the company said, adding search data such as Google News, shopping, images, and YouTube.

The expansion makes sense, given that Google searches involve more than just people typing keywords into a browser to see a set of standard results in the form of a series of links. Even Google search results pages have long reflected a wide range of possible search results. Combining things like videos, images, and news with web links has been a priority for decades.

As Google explains in a blog post about the changes to Google Trends, the added data will allow users to explore search results in different ways than previously possible.

For example, searching for the keyword «Taylor Swift» through Google Trends would have allowed you to expand your search query on that topic from web search, but now you can see how people are searching for similar videos on YouTube.

To use this feature, enter keywords into the Google Trends search box as before, then select the appropriate topic from the autocomplete suggestions. (For example, in the case of Taylor Swift, you’d select «singer-songwriter» from the top of the list.)

From here, you can delve into web search trends, including filtering by geography or time frame. But now you can also select other parameters using the new filter. Here, you can select data from other Google verticals, such as Image Search, News Search, Google Shopping, and YouTube Search.

This gives you more insight into search trends. To continue with the Taylor Swift example, Google shows how the singer’s recent appearance on The Tonight Show can lead to spikes in people searching for her performance on YouTube or images from that show on Google Images. These are shown as related topics, and search interest is indicated by an increasing percentage next to each ascending element.

As with web search, you can use the new tool to find out where, geographically, interest is highest for a given topic in other Google verticals.